Make your business understandable to AI
We check whether AI tools can actually understand your business — the same technical readiness checks Google itself relies on, applied to how AI systems read and summarise your site.
Two things are happening at once. First, nearly half of all Google searches worldwide now end without anyone clicking a website at all — and on mobile specifically, that climbs to roughly two-thirds of searches in both Australia and the UK — because the answer’s often given right there on the results page. Second, more people are skipping the search bar entirely and asking an AI chatbot directly: ChatGPT alone now has more than 900 million weekly users worldwide. This isn’t a future trend to prepare for eventually — it’s already how a meaningful share of your potential customers are searching today, wherever they’re based.