LOCAL SEO
A slow website costs you customers before they even see what you offer. We fix the technical issues Google flags — and prove it with before and after scores.
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Based on conservative assumptions: avg job value $450, 1.75 jobs/yr, 6yr relationship. Figures vary by trade and business type.
| RANKING FACTOR | WEIGHT | ALBERT COVERAGE | HOW WE ADDRESS IT |
|---|---|---|---|
| Content quality & E-E-A-T | -26% | ~80% | Blog posts, GBP posts, page rewrites — all AEO/GEO/SEO optimised |
| Consistent fresh content | -22% | ~90% | Monthly content calendar, topic planner, auto-publish to WordPress |
| Backlinks & domain authority | -13% | ~15% | Citation building via BrightLocal — coming soon |
| Core Web Vitals & Tech SEO | -10% | ~85% | Tech SEO audit, Perfmatters, Cloudflare, image optimisation |
| Google Business Profile signals | -10% | ~80% | GBP post publishing, review automation |
| Review signals | -8% | ~85% | SMS review requests, starreview links, automated reminders |
| On-page SEO | -7% | ~90% | Rank Math, keyword targeting, meta descriptions |
| Mobile friendliness | -5% | ~75% | Tech SEO audit flags it, Cloudflare + LiteSpeed fix it |
| Topical authority | -5% | ~70% | Suburb rotation, content pillars, consistent publishing |
| User engagement signals | -4% | ~20% | Indirect — faster sites + better content = better engagement |